Several of these claims have been filed under the Lanham Act, California's Consumer Legal Remedies Act and California's controversial Unfair Competition Act, Business & Professions Code § 17200, and have included class actions, attorney general and district attorney prosecutions, and representative claims brought by private attorneys general.
Because of the breadth of § 17200, Latham has been called upon to confront the Unfair Competition Act in connection with a variety of substantive legal areas, from environmental, healthcare, employment and labor, and securities to products liability and food labeling.