Alicia Rita Jovais

Partner

San Francisco
alicia.jovais@lw.com
+1.415.395.8170

PRACTICES

  • Antitrust & Competition
  • Communications
  • Connectivity, Privacy & Information
  • Litigation & Trial

BAR QUALIFICATIONS

  • California

EDUCATION

  • JD, University of California, Hastings College of the Law, 2013
    summa cum laude
  • BA, Scripps College, 2009
    summa cum laude

PROFILE

Alicia Jovais represents market-leading companies in all aspects of antitrust litigation and related counseling.

Alicia draws on extensive experience and her solutions-focused approach to devise actionable strategies for clients relating to:

  • Consumer class actions
  • Monopolization, conspiracy, and unfair competition claims
  • Distribution policies
  • Licensing disputes and other IP-related antitrust claims
  • California state claims, including under the California Unfair Competition Law
  • Arbitration-related matters

She helps multinational companies navigate the nuances inherent in complex antitrust litigation, and partners with clients to fully understand their commercial objectives. 

Bringing a wealth of litigation experience to each matter, Alicia regularly conducts witness examinations and argues pre-trial matters in court. Her first-chair deposition experience includes deposing economic experts, fact witnesses, and corporate representatives.

Alicia maintains an active pro bono practice, with a focus on representing clients in asylum proceedings.

Before joining the firm, Alicia served as a law clerk to Judge Mary M. Schroeder of the US Court of Appeals for the Ninth Circuit.

During law school, she was a judicial extern to Magistrate Judge Joseph C. Spero of the Northern District of California and a law clerk in the Civil Division of the US Attorney’s Office in San Francisco. 

EXPERIENCE

Alicia's experience includes representing:

  • Live Nation in:
    • A purported antitrust class action alleging supracompetitive ticketing fees resulting from anticompetitive conduct
    • Purported class actions alleging unfair competition related to secondary internet sales of event tickets
    • Ticket refund policy litigation
  • Apple in multiple putative antitrust class actions in the payments and cryptocurrency industries
  • A major retailer in putative class actions alleging a vertical price-fixing conspiracy related to disposable batteries
  • Oracle in a weeklong federal jury trial, defending against fraudulent misrepresentation claims brought by a former customer 
  • Fanatics in actions brought by consumers and retailers challenging Fanatic’s exclusive agreement with the NFL and MLB and in separate litigation brought by a trading card competitor alleging that Fanatics’ exclusive agreements to license league and player intellectual property violates the antitrust laws 
  • EssilorLuxottica in monopolization class actions challenging the company’s IP licensing agreements, supply agreements, and vision benefits arrangements 
  • Union Pacific in a purported multibillion-dollar price-fixing case related to fuel surcharges
  • A major global automobile manufacturer in antitrust litigation alleging a conspiracy to suppress innovation in developing emissions technologies
  • The National Association of Broadcasters in an industrywide rate-setting proceeding
  • Capital One in prosecuting antitrust claims against notorious patent troll Intellectual Ventures
  • A real estate investment company charged with bid-rigging and mail fraud related to foreclosure auctions
  • Honda in antitrust affirmative defenses at the US International Trade Commission
  • One of the largest propane suppliers in the US in a purported class action alleging false advertising and unfair competition