Patrick Mitchell
Partner
London
patrick.mitchell@lw.com
+44.20.7710.3083
PRACTICES
- Entertainment, Sports & Media
INDUSTRIES
- Entertainment, Sports & Media
- Video Gaming & esports
EDUCATION
- LPC, Nottingham Law School, 2002
- BA (Jurisprudence), Keble College, University of Oxford, 2001
LANGUAGES SPOKEN
PROFILE
Patrick Mitchell is a partner in Latham’s London office and a member of the Entertainment, Sports & Media Industry Group.
He works exclusively in the sports and entertainment space, advising a wide variety of corporates, investors, financiers, sports governing bodies, broadcasters, and other media companies on their premium commercial transactions and regulatory issues.
Patrick advises on sophisticated sponsorship and media rights arrangements, the launch and expansion of media and digital services, sports technology, and all other areas involved in establishing, commercialising, and investing in leagues, teams, and events.
EXPERIENCE
Patrick’s experience includes advising:
- Sports/media investments:
- Manchester United (pending sale of equity interest to Sir Jim Ratcliffe)
- Two Circles/Bruin Capital (sale of majority interest in Two Circles to Charterhouse Capital)
- Dynasty Equity (investment in Liverpool FC)
- TWG Global, Billie Jean King Enterprises (joint venture with the International Tennis Federation, for the creation of the Billie Jean King Cup)
- Todd Boehly/Clearlake Capital (acquisition of Chelsea FC)
- Silver Lake (investment in New Zealand Rugby/All Blacks)
- IMG (acquisition of Mutua Madrid Open Tennis Tournament)
- Authentic Brands (investment into David Beckham)
- Silver Lake (investment in the Australian A-League)
- CVC (investment in La Liga)
- DAZN (attempt to buy BT Sport)
- MSD and numerous other lenders (finance arrangements with football clubs and leagues)
- Premium sports media rights, sponsorship and other commercial arrangements:
- FC Inter Milan (technical partnership with Nike)
- Teamviewer (shirt sponsorship of Manchester United)
- DAZN (various media rights deals)
- Red Bull Racing Formula One Team (sponsorship/licensing arrangements)
- Formula E (media rights and sponsorship)
- Darktrace (sponsorship of McLaren F1)
- GOAT (sponsorship deal with Paris Saint-Germain)
- Sixth Street (media rights and sponsorship deals for “Soccer Champions Tour”)
- Unagi/Ultimate Champions (sponsorship and NFT arrangements with Arsenal FC)
- Dapper Labs (sponsorship and NFT arrangements with La Liga and other premium leagues)
- Teamviewer (primary sponsorship with Mercedes F1)
- The Premier League* (global sponsorship arrangements)
- Bridgestone* (various sponsorship arrangements)
- The English Football League (EFL)* (global media rights and sponsorship arrangements)
- Ralph Lauren* (various golf and tennis sponsorship arrangements)
- Unilever* (various football sponsorship deals including with Chelsea FC, La Liga and CONMEBOL)
- Badminton World Federation* (global media rights and sponsorship agreements)
- Major events:
- The Dutch and European Formula One Grands Prix (promoter arrangements with Formula One)
- World Surf League (hosting arrangements)
- Bidding nations for the AFC Asian Cup and FIFA tournaments (all aspects of bids)
- Sixth Street (creation of “Soccer Champions Tour”)
- Formula E (media rights and sponsorship)
- Various Formula One teams* (entry into the sport)
- International media and technology companies on their broadcasting, digital, and related activities, including:
- DAZN
- Endeavor
- Vice Media
- Dapper Labs
- Genius Sports
- Bytedance
- SRMG
- MBC
*Matters handled prior to joining Latham