Latham Advises Authentic Brands Group on Strategic Partnership With The Beaumanoir Group

Latham & Watkins has advised the Authentic Brands Group (Authentic), a global brand development, marketing, and entertainment platform, on its long-term partnership with The Beaumanoir Group (Beaumanoir), a global leader in product development and distribution, for its seven brands including Quiksilver, Roxy, Billabong, DC Shoes, Element, RVCA, and VonZipper across key Western European regions, including France, Germany, and the UK.

Through the partnership, Beaumanoir, headquartered in France, becomes the brands’ strategic operating and sourcing partner, taking on design, manufacturing, wholesale, retail, and e-commerce for key lifestyle and outdoor categories such as apparel, swim, travel, accessories, and more for men, women, and kids.

The Latham team was led by Paris partner Charles-Antoine Guelluy, with associate Morgane Chaloin. Advice was also provided on antitrust matters by Paris partner Adrien Giraud, with associate Clément Pradille and on employment matters by Paris partner Matthias Rubner.