Latham & Watkins Advises Innovid in Acquisition by Mediaocean

Innovid (NYSE:CTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising, has announced it has entered into a definitive agreement pursuant to which Mediaocean will acquire Innovid. As part of the deal, Innovid will merge with Mediaocean’s Flashtalking to create a premier global, independent, omnichannel ad tech platform.

Latham & Watkins LLP represents Innovid in the transaction, with a corporate deal team led by Bay Area partner Josh Dubofsky and New York partner Eyal Orgad, with associates Kyle Adams, Junhan Zhang, Sam Taylor, and Samyung Han. Advice was also provided on tax matters by New York partner Eric Kamerman; on executive compensation and employee benefits matters by Washington, D.C. partner Adam Kestenbaum, with associate Mary Daniel Morgan; on antitrust matters by Washington, D.C. partner Farrell Malone, with associates Alexandra Kandalaft, Ben Bouwman, and Kaleb Underwood; on data and technology transactions matters by New York partner Jessica Cohen, with associate Alex Theuer; on data privacy and security matters by Bay Area partner Robert Blamires, with associate Kiara Vaughn; on litigation matters by New York partner Zachary Rowen; on finance matters by New York partner Scott Ollivierre, with associate Elizabeth Bell; and on CFIUS and FDI matters by Washington, D.C. counsel Ruchi Gill, Hamburg partner Jana Dammann de Chapto and Brussels counsel Wesley Lepla, with associates Laura Lange and Panagiotis Kokkinidis.