Latham & Watkins Advises The Trade Desk in Acquisition of Sincera

Global advertising technology leader The Trade Desk (Nasdaq: TTD) announced entry into a definitive agreement for the acquisition of Sincera, a leading digital advertising data company that provides objective, actionable insights to the advertising ecosystem. Financial terms of the acquisition were not disclosed. The acquisition is subject to customary closing conditions and is expected to close in the first quarter of 2025.

Latham & Watkins LLP represents The Trade Desk in the transaction with a corporate deal team led by Bay Area partner Mark Bekheit, with associates Luke Blackett, Alec Hampton, and Kevin Schunk. Advice was also provided on tax matters by Bay Area partner Grace Lee, with associate Rasha Suleiman; on data privacy matters by Houston/Austin counsel Robert Brown, with associate Zac Alpert; on intellectual property matters by Bay Area counsel Arielle Singh, with associate Nick Goshgarian; on compensation and benefits matters by Bay Area partner Ashley Wagner, with associate Nimra Syed; and on general corporate and securities matters by Bay Area partner Rick Kline, with associate Zuza Gruca.