Latham & Watkins Advises Viant Technology in Acquisition of IRIS.TV

Viant Technology Inc. (NASDAQ: DSP), a leader in AI-powered programmatic advertising, has announced it acquired IRIS.TV, a global content data platform built for CTV. Major content owners and platforms rely on IRIS to supply a consistent content signal to marketers. IRIS has integrated with over 1,400 video content owners, platforms, and content management systems, indexing over 60,000,000 streaming video files. This acquisition will accelerate the mission of IRIS to expand its CTV content identification at scale across premium publishers.

Latham & Watkins LLP represented Viant Technology in the transaction with a corporate deal team led by Los Angeles/Century City partner Alex Voxman, with associates Brianna Dollinger and Eirene Kim. Advice was also provided on tax matters by Washington, D.C. partner Andrea Ramezan-Jackson, with associate Nolon Blaylock; on compensation and labor matters by Bay Area partner Maj Vaseghi and Chicago counsel Sandhya Chandrasekhar, with associate Alisa Hand; on data privacy matters by Houston/Austin counsel Robert Brown, with associates Jennifer Howes and Sarah Zahedi; on intellectual property matters by Los Angeles partner Ghaith Mahmood, with associate Nick Goshgarian; and on finance matters by Los Angeles/Bay Area partner Elizabeth Oh, with associate Hyunji Lee.