Latham & Watkins Advises Zeta Global in Acquisition of LiveIntent

Zeta Global (NYSE: ZETA), an AI-powered marketing cloud, has announced it has entered into an agreement to acquire LiveIntent. Founded in 2009, LiveIntent is a pioneer in people-based marketing, with proprietary technology powering mobile-centric experiences and first-party identity solutions to identify, unlock, engage, and monetize audiences across channels.

Latham & Watkins advised Zeta Global in the transaction with a corporate deal team led by New York partner Eyal Orgad and New York/Orange County partner Charles Ruck, with associates Daniel Glavin, Taylor Wood, Sally Wu, and Cynthia Yang. Advice was also provided on capital markets matters by Washington, D.C. partner Joel Trotter and New York partner Alison Haggerty, with associate Angel Marcial; on tax matters by New York partner David Raab, with associate Jacob Nagelberg; on benefits matters by Washington, D.C. partner David Della Rocca and New York partner Megan Alessi, with associates Seokwon Lee and Drew Baker; on employment matters by New York counsel Sandra Benjamin, with associate Jocelyn Wexler; on IP matters by New York partner Jessica Cohen, with associate Alex Theuer; on data privacy matters by Bay Area partner Robert Blamires, with associate Kathryn Parsons-Reponte; on real estate matters by New York counsel Lisa Brabant, with associates Alex Liscio and Chloe Francis; on antitrust and global regulatory matters by Bay Area partner Kelly Fayne, Washington, D.C. partner Patrick English, and San Diego/Bay Area partner Hanno Kaiser, Hamburg partner Jana Dammann de Chapto, and Brussels counsel Tomas Nilsson, with associates Nathaniel Amann and Evan Omi; and on insurance matters by Los Angeles partner Harrison White, with associate Enrique Covarrubias.