Pelin Serpin advises a broad range of clients on complex corporate and commercial transactions relating to technology and intellectual property.

Pelin combines her commercial approach with extensive experience across a range of industries to guide public and private companies, financial institutions, and emerging companies on:

  • Mergers and acquisitions, including cross-border transactions and complex carve-outs 
  • Joint ventures and strategic alliances
  • IPOs and other securities offerings
  • Intellectual property and software licensing, commercialization, and transfers
  • Technology development, research and collaboration agreements
  • Manufacturing, supply, distribution, and marketing arrangements
  • Transitional and long-term service provision agreements
  • Terms of service, end-user licenses, and reseller agreements

A recognized leader at the firm, she has served on the Associates and Technology committees and previously led the Women Lawyers Group. She regularly presents both internally and to clients on legal developments in technology, such as generative AI. 

Pelin’s representative experience includes advising:

Mergers & Acquisitions

  • The Carlyle Group on acquiring and/or selling companies in a large variety of industries, such as fashion (Supreme Brands), automotive (Worldpac), aerospace (Wesco, StandardAero), software (Accelerate, Unison, Tribute Technology), and defense (LOC)
  • Harley-Davidson on its electric motorcycle business LiveWire’s US$1.77 billion deSPAC merger with AEA-Bridges Impact Corp.
  • Authentic Brands Group on acquiring Reebok from adidas, Champion from Hanes, and Boardriders from Oaktree Capital
  • EssilorLuxottica on its US$1.5 billion acquisition of the Supreme brand from VF Corporation
  • Hyundai Motor Group on acquiring a controlling interest in robotics company Boston Dynamics
  • Telefónica on the divestitures of its Latin America businesses and assets
  • Howard Hughes Holdings on spinning off the company's Seaport Entertainment division into a separate public company
  • Ka’ena and subsidiaries Mint Mobile, Ultra Mobile, and Plum, on their acquisition by T-Mobile
  • Sidewalk Infrastructure Partners, a technology-enabled infrastructure holding company, on OhmConnect's merger with Google Nest Renew
  • TransUnion, a global information and insights company, on its US$1.7 billion sale of TransUnion Healthcare to nThrive
  • NeoGames on its $1.2 billion sale to Aristocrat Leisure Limited
  • IXL Learning on acquiring Rosetta Stone, Dictionary.com, and other EdTech companies

Joint Ventures and Strategic Alliances

  • Voyager Space on forming Starlab Space in a joint venture with Airbus to design, build, and operate the commercial space
  • Ericsson on a joint venture with some of the world's largest telecom operators to combine and sell network application program interfaces (APIs) on a global scale 
  • American Airlines on its strategic airline partnerships
  • Beyond Inc., the owner of the Bed Bath & Beyond and Overstock brands, on its collaborative strategic partnership with Kirkland’s Home
  • Betbull Limited on its strategic combination of its digital sports betting operational capabilities with Wynn Resorts’ interactive assets to conduct digital and interactive sports betting and gaming operations across the US

Commercial Transactions

  • Marcolin S.p.A and its shareholders on negotiating a long-term license with The Estée Lauder Companies for TOM FORD Eyewear 
  • Hyundai on its collaboration with Aptiv to develop and commercialize autonomous vehicles
  • Citigroup on its index licensing transactions with asset managers and financial institutions with respect to index-linked financial products
  • Binance, a leading cryptocurrency exchange, on drafting its token listing services agreement
  • RealBlocks, a provider of a financial technology platform that enables alternative investments, on drafting and negotiating its key partnership and client agreements

Capital Markets and Financings

  • The lead lenders on OpenAI’s US$4 billion credit facility
  • The underwriters on global footwear brand Birkenstock's initial public offering (IPO) 
  • ironSource, a leading business platform for the app economy, on its US$11.1 billion deSPAC merger with Thoma Bravo Advantage
  • Rivian, a leading electric car company, on its upsized US$11.9 billion IPO
  • Vivid Seats on its deSPAC transaction with Horizon Acquisition Corporation, resulting in Vivid Seats' becoming a public company
  • The underwriters on occupational health services provider Concentra's IPO 
  • Monday.com, an Israeli work management software company, on its IPO
  • Warby Parker on the eyewear company's direct listing on the New York Stock Exchange

Bar Qualification

  • New York

Education

  • JD, Columbia University School of Law, 2016
  • Bachelor of International Business, Baruch College, 2013
    magna cum laude