Latham & Watkins Advises Moonbug Entertainment on Acquisition by Next Generation Media Company

Latham & Watkins advised Moonbug Entertainment Ltd., the digital-first, global children’s entertainment company, on its definitive agreement to be acquired by the recently formed media company run by leading entertainment executives Kevin Mayer and Tom Staggs, and backed by investment capital from Blackstone. Moonbug’s founders CEO René Rectman and COO John Robson, and existing management team and shareholders, will retain equity stakes in the Mayer-Staggs-Blackstone-backed media company.

Founded in 2018, Moonbug has rapidly built an industry-leading, global family audience through its highly popular shows such as CoComelon, Blippi, Little Baby Bum, and many others. Their content appears in 27 languages on more than 100 platforms around the world such as YouTube, Netflix, Hulu, HBO, Amazon, and Sky.

Latham previously advised Moonbug on a US$120million financing round and its acquisition of CoComelon.

The London deal team was led by corporate partner Farah O’Brien, entertainment, sports & media partner Libby Savill, and associate Jon Fox.